INDIANAPOLIS — The ratings numbers were not all in yet, but Indiana credit unions said they reaped plenty of positive response to Super Bowl ads and promotions as a result of the Indianapolis Colts' victory in Super Bowl XLI.
"We're happy and tired," declared a weary Michael Woehnker, vice president-marketing at MidWest America Credit Union in Fort Wayne, which enjoyed a big ratings boost from two separate CU ads that ran at the end of the third quarter and in a post-game spot on the local CBS affiliate.
"We got to promote our first mortgage program, something that we've needed to make the public aware of," said Woehnker.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
