SEATTLE — Mindful of a Super Bowl advertising coup a year ago, Washington credit unions are full of excitement this month over an overhauled 2007 campaign that could bring on a possible Super Bowl repeat or a TV spot on the Academy Awards show late next month.
The planned advertising splash comes amidst a major retooling of the "Together Better" campaign of 2006 with a harder-edge focus on gaining members and promoting CU identity on radio/TV spots as well as on the Internet.
As part of the ad changes for 2007, the 20-member Washington Co-Op Advertising Committee hired two new agencies, one in Seattle and the other in Spokane, to lead the ad charge with commercials for television, Web sites, iPods and other digital devices being started at the end of this month.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
