LAS VEGAS — Refining its message of credit union awareness and education with links to CU membership, the California/Nevada Credit Union Leagues have given the go ahead for a third year of advocacy advertising on radio stations, in newspapers and on the Internet.
Adoption of a new ad campaign, part of a $6.2 million comprehensive advocacy package with the ads slated to start in 27 markets in late January or February, came during the closing business session of the leagues' recent annual convention.
As planned by the league staff and a Public Advocacy Committee, the budget for the 2007 ad series falls slightly below the level two years ago, reflecting cost-cutting measures and a revision in the assessment schedule dropping fees 8-9%.
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