"What can shared branching do for me, really?" There it is, the million-dollar question, the one we aim to answer everyday. How do I respond? By turning the question around. The real issue credit unions should be focusing on is: What can't shared branching do for me?

Although shared branching has grown tremendously in popularity over the last several years, some credit unions out there still hesitate to implement the concept in their organizations. Perhaps it is because of lack of awareness of the service. Perhaps it is lack of support. Either way, at CUSC, we think shared branching is key in providing the highest level of member service while demonstrating the credit union difference.

Shared branching offers many benefits to both credit unions and their members, and when complimented with other services offered by credit unions, provides a one-two punch other financial institutions can't compete with. Although shared branching benefits are numerous, the true value lies in the utter convenience it offers to modern members who demand from their credit unions a range of locations at which they can conduct their financial business.