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A Passion for Community Organizing Latino Community CU is Just The Latest in John Herrera's Lifelong Effort

For John Herrera, co-founder of the $34 million Latino Community Credit Union, the phrase "people helping people" describes not just a part of a credit union industry, but the heart of what makes credit unions something closer to a movement.

By David Morrison | Updated on October 31, 2006

DURHAM, N.C. — For John Herrera, co-founder of the $34 million Latino Community Credit Union, the phrase “people helping people” describes not just a part of a credit union industry, but the heart of what makes credit unions something closer to a movement.

“When we began to try to organize Latino,” Herrera described, “we met with bankers who were very well intentioned and very supportive but who kept on bumping up against the idea of the profit margin. They couldn’t see a way to offer financial services to a population whose balances would likely start very small.”

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