SAN DIMAS, Calif. — Financial Service Centers Cooperative, one of the three nationwide shared branching networks, will distribute the results of CUNA's 2006-2007 National Member Survey at no charge to its member credit unions.
Sarah Canepa Bang, CEO of FSCC, said the network will make the $295 per survey gift because the network believes strongly in the value of direct research where someone sits down with CU members and potential members and asks them what they think about their financial institution.
"It means a lot to us all, and it's frustrating to me as CEO of a shared branch network, to read in a survey that a significant number of people do not belong to a credit union because they believe credit unions are inconvenient," Bang said. "The fact is that through shared branching we offer our members over 2,700 branches for their convenience."
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Bang said the network hoped its member credit unions would use the research to help spark their own initiatives to draw and serve new members. "Seventy-eight million consumers indicate they are eligible to join a credit union," Bang said. "Although 61% between the ages of 18 and 34 are eligible to join a credit union, nearly 50% are not familiar with them."
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