Search
 

Delaware FCU Re-Brands as Del-One to Dispel Confusion Over Membership, Products

Delaware Federal Credit Union found itself in a position many longtime, traditional credit unions do--trying to break out of the boxes consumers have put them in.

By Staff Writer | Updated on October 17, 2006

DOVER, Del. — Delaware Federal Credit Union found itself in a position many longtime, traditional credit unions do–trying to break out of the boxes consumers have put them in.

Those boxes include consumers’ limited view on who can join the CU and what it offers. Following more than 40 years of service to the Delaware community, Delaware FCU surveys within the last three years unearthed a large segment of consumers that either did not know what a credit union was, believed that the various credit union branches across the state were all a part of one big entity, or thought one must be a state employee to become a member. The surveys also revealed that Delaware FCU members seemed to think that banks had a more modern edge and more products and services. That response was telling, even if inaccurate, and set the FCU off on a re-branding endeavor that has resulted in a new name: Del-One.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2025 ALM Global, LLC. All Rights Reserved.