Search
 

Consumers Don't Understand Our Convenience

In response to your latest online voting poll about lack of membership growth, we need to do a better job of telling the consumer we are convenient. I think they believe we have too few ATMs and insufficient branches. Given the 25,000-plus CO-OP Network surcharge-freeATMs and, for many, shared branching,...

By Staff Writer | Updated on October 17, 2006

In response to your latest online voting poll about lack of membership growth, we need to do a better job of telling the consumer we are convenient. I think they believe we have too few ATMs and insufficient branches. Given the 25,000-plus CO-OP Network surcharge-freeATMs and, for many, shared branching, we can offer more ATMs than any bank and considerably more branches than just those owned by a single CU. The challenge is to educate both existing members and potential ones as well. Charles E. Hale Vice President of Marketing Visterra Credit Union Moreno Valley, Calif.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.