RIVERWOODS, Ill. — The Discover Financial Services, a subsidiary of Morgan Stanley and the issuer of Discover branded cards, has announced a new advertising campaign started at the end of August.
The card brand said the advertisements will focus on the cards "giving consumers more of what's important to them." Discover listed these as clarity, control, rewards and service.
"Consumers are seeking a credit card company that puts their needs first and delivers straightforward, great value. Our ad campaign and brand strategy underscore our commitment to helping consumers use credit to make the most of their purchases and finances," said Margo Georgiadis, executive vice president with Discover. "We want to redefine how consumers think about their relationship with a credit card company by putting consumers back in the driver's seat so they have complete confidence in using credit to their advantage."
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