ST. PAUL, Minn. – Members of the $1 billion Affinity Plus FCU have reacted well to a fairly comprehensive rewards program that the CU has put into place. In addition to offering a standard rewards program on its card products, Affinity has started offering points for interest payments on loans, as well as interest received on deposit accounts and other transactions.
"We offer rewards for a pretty wide variety of things," explained Katie Incatalupo, communications manager for the CU. "We even offer points for our members opening investment accounts through a CUSO."
Since the introduction of the Member Loyalty Program, Affinity Plus has experienced an overwhelming response, with members using their loyalty points for purposes such as increasing a certificate rate, reducing a consumer loan rate, or reducing real estate closing costs. The closing cost option was added several months after the program launched to provide greater value to credit union membership.
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