ST. PETERSBURG, Fla. – “I rarely expect anything great when I hear someone say `we have to do some marketing,' ” explained Teri Langhans, a 20-year veteran of the advertising industry who has founded her own marketing consulting firm, Blah Blah Blah.
“Marketing is not something we do,” Langhans stressed. “Marketing is a process, not merely a promotion.”
Speaking to a packed early morning breakout session, Langhans explained the need for card executives to expand their definition of marketing.
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