Prime Alliance, Partners Launch "Choices" Informational Web Site

TUKWILA, Wash. – After about a year of running an aggressive, all-encompassing marketing campaign to make credit unions of all sizes aware of the resources Prime Alliance Solutions partners offer credit unions of varying sizes and lending needs, the CUSO has launched a Web site for CUs they can use to find out more about Prime Alliance’s partners, the areas they serve and the services they offer. By going to the www.choices.primealliance solutions.com Web site, CUs will find a link to each of Prime Alliance’s 13 CUSO mortgage partners. In addition to providing detailed information on each partner, the Web site offers an intuitive questionnaire that asks questions about what the CU is looking for in a mortgage solution and takes about five minutes to complete. After completing the question, the Web site presents the CU with a list of the CUSOs that best fit their needs. Prime Alliance and its partner also follow up with the CU. “Instead of sifting through mounds of mortgage marketing material they may not understand, the Web site gives information that’s easily accessible all in one place,” said Prime Alliance President/CEO Joe Brancucci. -