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nuVision Financial FCU "Delivers" Brand Message

HUNTINGTON BEACH, Calif. -nuVision Financial Federal Credit Union is hitting the streets with a tribute to its Surf City roots. A 2005 Honda Element wrapped with messages about the credit union's auto loans and free checking products and a surfboard mounted to the roof stands out as it tools around...

By Staff Writer | Updated on August 09, 2005

HUNTINGTON BEACH, Calif. -nuVision Financial Federal Credit Union is hitting the streets with a tribute to its Surf City roots. A 2005 Honda Element wrapped with messages about the credit union’s auto loans and free checking products and a surfboard mounted to the roof stands out as it tools around town. “We wanted a look that shows how proud nuVision Financial is to serve and represent the Huntington Beach community,” said Kerry Lewis, vice president of sales and marketing at nuVision Financial. “Now the events that we attend will have the Surf City feel to them.” Designed by Simon & Associates Advertising,the customized wrap includes the credit union’s logo and phone number. According to Lewis, the wrapped Element is just one of the steps nuVision Financial is taking in its re-branding project to let the local community know who nuVision Financial is and the role it can play in helping families reach their financial goals.

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