Search
 

HCU Counts on Yellow to Reach Memebers

MADISON, Wis. - Heritage Credit Union (HCU) has a new mascot and it is "Yellow Dude". "We are not a one-size-fits-all financial institution and we have a personality that makes our members feel comfortable coming to us for their financial needs. Yellow Dude will help us promote that mentality to...

By Staff Writer | Updated on August 02, 2005

MADISON, Wis. – Heritage Credit Union (HCU) has a new mascot and it is “Yellow Dude”. “We are not a one-size-fits-all financial institution and we have a personality that makes our members feel comfortable coming to us for their financial needs. Yellow Dude will help us promote that mentality to the communities we serve. It is important for people to feel at ease and be able to trust their financial institution is working for them. Yellow Dude will give us another avenue to market ourselves to the community”, said HCU VP of Marketing Cindy Sutherland. Sporting the Heritage H on his stomach and just a few hairs on the top of his head, Yellow Dude is designed to appeal to all ages. “Yellow Dude” will be featured in HCU’s in-branch marketing, Web site and will also serve as an ambassador at local functions, such as city parades, festivals and community events. To make his official debut the credit union hosted a Yellow Dude kickoff week complete with giveaway items featuring the mascot along with a Yellow Dude bio and his role as a member of HCU.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.