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Ent Hopes New Brand Shows Members "Where You Belong"

COLORADO SPRINGS, Colo. - After 48 years, Ent Federal Credit Union is revamping its brand with a new logo and tagline: Ent - Where you belong. The new logo features a stylized "E" surrounded by a solid red circle. The move for a new image was sparked from surveys conducted...

By Staff Writer | Updated on July 19, 2005

COLORADO SPRINGS, Colo. – After 48 years, Ent Federal Credit Union is revamping its brand with a new logo and tagline: Ent – Where you belong. The new logo features a stylized “E” surrounded by a solid red circle. The move for a new image was sparked from surveys conducted last year, which revealed perceived barriers for members and non-members to consider Ent as their financial partner. In addition to a new logo, Ent has adopted a new creative look and feel for all of its collateral and advertising designed to better reflect its competitive products and quality member service. The organization’s legal name remains Ent Federal Credit Union.

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