I wanted to share my thoughts on the debate about whether credit unions should use "bank" words in their marketing. Once we are able to prevent members from stating "I bank at my credit union" and there is a reasonable alternative we can use, I'm all for not using the four-letter bank word. Until that time though, I'm afraid we'll have to go with the flow! Merrill Mann Vice President APCO Employees CU Birmingham, Ala.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.