Citi, mtvU Set Sights on Young Adult Market

NEW YORK – Credit unions beware -apparently the Citi never sleeps when it comes to targeting young adults. Citi cards has teamed up with mtvU to co-launch the Citi mtvU Platinum Select Visa Card for College Students. The partnership is a joint program where cardholders can save points for exclusive rewards such as tickets to the MTV Video Music Awards or tours of the mtvU Studios. In addition, under the Citi/mtvU campaign theme of “building good credit” Citi is rewarding students for not only getting good grades but also taking steps that help improve their credit scores such as paying their bills on time and paying more than the minimum monthly payment. The Web site also includes a “Credit 101″ link, which covers topics ranging from the basics of credit to the dangers of falling into a credit card debt-trap. Exclusively geared toward college students, mtvU broadcasts to over 700 campuses and over six million students across the country. Bryan Sims, CEO of brass