TAMPA, Fla. -Tampa Bay Federal Credit Union is hoping a "less is more" strategy with its new logo and identity as "Tampa Bay Federal" will help it stand out from the competition. "At Tampa Bay Federal, we believe we have to say a lot, in just a very few words. An instant reaction to a visual image is equally important," said Tampa Bay Federal CEO Dale Schumacher. "Our new logo helps us address these issues. Tampa Bay Federal, a trusted old friend has a new suit of clothes and we look forward to serving our members' changing financial needs for years to come."
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