Georgia Central Passes Muster With Members

DULUTH, Ga. – Georgia Central CU got the results it was looking for. The $1.3 billion corporate recently tallied the results of its ’04 members survey and saw increases in member satisfaction in every category. The survey was sent out to more than 400 credit union executives, with 30% responding. Using a 1-7 scale, Georgia Central received an average of 6.35 for competence and 6.36 for personal service, up from 6.10 and 6.22 respectively. “We are continuously fine-tuning our practices and evaluating new ways to serve members because we understand that member success is our ultimate objective,” said Greg Moore, Georgia Central’s President/CEO Members were also pleased with products and services. The average score for questions in this category was 6.14, up from 5.78 in 2003. offering. “Based on input received from last year’s survey and council meetings, we made some significant improvements in 2004, from restructuring investment accounts to the addition of new services like the Market and Investment Update Conference Calls and Member Business Solutions,” said Moore. Overall, the highest rated sub-category from the General Satisfaction section was organizational strength. Questions in this section addressed member opinions about Georgia Central’s safety and soundness, management, confidence, and perception as a trusted partner. The average score for this section was 6.53 (compared to a 6.29 average of all satisfaction scores). “This is the feedback I’m most proud of. I think it truly is an accurate reflection of our reputation among credit unions,” said Moore.