ARNOLD, Mo. – Arsenal Credit Union has put $127,000 back into members' pockets and isn't afraid to tell the world-or at least local media. The $108 million credit union is running large-sized ads in several local newspapers with a headline that reads: "We Just Paid Our Members An Extra $127,000! Ever hear of a bank doing that? Neither have we." Besides educating consumers on the differences between credit unions and banks, Arsenal CU hopes to attract new members as a result of the ads. More than 10,000 members received $10 or $20, depending on whether they had a checking account and/or loan with the credit union.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.