US FCU Offers Solution to "Bank Pain"

BURNSVILLE, Minn. – What do chiropractors and credit unions have in common? They both help ease stress and “pain”. When US Federal Credit Union recently participated as an exhibitor at the Minnesota Chiropractic Association’s Annual Convention, the $575 million credit union wasted no time showing attendees how much they have in common. Spoofing classic common pain remedy advertising, US FCU created a campaign around the tagline “Bank Pain? Let US straighten it out”, featuring a woman clenching her back. Display materials were prominently featured and fliers were inserted into conference program materials distributed to 350 attendees. US FCU also offered a free-gift coupon to any attendee who stopped by the booth during the conference. “Since we’ve participated in a number of chiropractic events including the annual convention, we realized that we needed to present a fresh message to this group. Specifically one that appealed to chiropractors,” said US FCU Business Development Specialist Heather Bacigalupo. “The materials have added energy to our partner company events. Attendees find the message refreshing and many have taken us up on the challenge to straighten out their pain. Although the bankers who have sat across from us were not impressed.” It has been such a success that “Bank Pain” materials have been revamped and reused at other partner companies, health fairs and even a multiple chamber expo. In addition, the credit union giveaways include rolls of LifeSavers and gift certificates to a local spa/salon for a massage. A select employee group of US Federal, the MCA has over 1,000 members comprised of Doctors of Chiropractic and their office staff.