DAYTON, Ohio – Financial marketing firm MarketMatch has recently signed a deal with Tallahassee-based Florida Commerce Credit Union to provide detailed member surveys. One of the first steps toward meaningful marketing is to really determine what members want instead of acting on what we think they want," said MarketMatch President Bruce A. Clapp. "This process gives credit unions the data validation to move forward with marketing that is targeted and relevant to member behavior." Research survey results will be incorporated into the $224 million credit union's strategic planning process to develop member retention programs.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing