COMMERCE, Calif. – Add Certified Federal Credit Union to the list of credit unions offering member business loans. The $42 million credit union has signed on with J.R. Bruno & Associates to kick start the new lending program. It serves mostly members of California's grocery industry employees and the community of Commerce here. Those groups are among the target groups for Certified FCU's business lending program, said Jeffrey Weinstein, president/CEO. "While we strongly believe that member business lending should be in every credit union's future strategies we also understand the complexity and dangers that accompany such products," Weinstein said. Small business owners in the grocery business have been particularly hard hit by the consolidation among banks, and the reduction of available business capital, Weinstein said. "When a progressive member of the local financial community like Certified Federal Credit Union reaches out to provide options, everyone benefits," Weinstein said. J.R. Bruno & Associates, a Glendora, Calif.-based business lending consultation firm to credit unions, will also help Certified FCU with the process to become an SBA lender. Formed in 1949, the credit union serves 12,000 members.