MAUI, Hawaii – College football fans will get their fill of the National Credit Union brand during the 2005 Hula Bowl on January 22. The "America's Credit Unions" logo will not only be on the football field but on players' helmets and jerseys during the football game featuring college all-star players from across the county. With CUNA as presenting sponsor, the game will be referred to by announcers as the "Hula Bowl brought to you by America's Credit Unions" and the three-year deal includes up to eight 30 second America's Credit Unions commercials to be aired on television during the broadcast. "This agreement between CUNA and the Hula Bowl represents our commitment to see the credit union brand receive broader recognition among the general public," CUNA President/CEO Dan Mica said. "In innovative ways such as this, CUNA is striving to bring the image and ideas of credit unions before consumers so the more easily and clearly recognize the credit union difference." The game will be broadcast on the cable-TV sports network ESPN2 and on the Armed Forces Radio Network and is expected to draw about three million viewers and listeners. In exchange for the branding and sponsorship, CUNA has agreed to help support fundraising activities in support of the Hula Bowl.