LAKEWOOD, N.J. – The Credit Unions Virtual Assistant (CUVA) riddle contest has ended. So just what is the marketing strategy that "all the money in the world can't buy" and a credit union's "reputation lives and can die by "? In a word-publicity. "PR cannot be bought. You cannot pay for editorial content and the returns are better-much better-than the returns on advertising," said CUVA CEO Laura M. Enock. "You risk nothing by trying, yet how many credit unions make PR a part of their marketing strategy? Additionally, nothing effects a credit union's reputation like the media." Enock says correct answers came from the following four credit unions: Southern Security CU, Southeast Financial CU, M O FCU, and VT FCU.
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