ELKHART, Ind. – Bayer Federal Credit Union is finding the portable ATM operated on cellular service has become a popular new marketing vehicle particularly for remote locations at fairs and fairgrounds. The $235 million CU debuted the specially designed equipment Aug. 13 at the "Island of Blues Festival" and now is planning to use the machine at six or seven events during the next year. The portable device is produced by Eclipse Cash Systems, a Tempe, Ariz. vendor, with the equipment meshing well into the "Always Within Reach" CU theme. It was to be used again several times in September in Niles, Mich. at a "Haunted House" event, at the Nappanee Apple Festival and at an Elkhart radio station `Birthday Bash.' It was to return again to Niles in October for its annual Apple Festival. The trailer housing the gas-generated machine is branded with logos from Bayer and its Michiana CU Division. On hand to test the machine at the Blues Festival was the mayor of Elkhart, David Miller.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.