ATLANTA – The John H. Harland Company wants to help financial institutions deliver target messages through the checkbook. The program, HarlandImpact, is designed to help turn every check order into a cross-selling opportunity with targeted messages developed by combining a financial institution's marketing data with Harland's behavioral models. According to Harland Printed Products General Manager/Vice President of Marketing Steve Albright, the messages will not only help increase balances on existing accounts and member relations but goes a long way toward building a brand.
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