ATLANTA – The John H. Harland Company wants to help financial institutions deliver target messages through the checkbook. The program, HarlandImpact, is designed to help turn every check order into a cross-selling opportunity with targeted messages developed by combining a financial institution's marketing data with Harland's behavioral models. According to Harland Printed Products General Manager/Vice President of Marketing Steve Albright, the messages will not only help increase balances on existing accounts and member relations but goes a long way toward building a brand.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing