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Desert Schools FCU Campaign Hits the Road

PHOENIX - Desert Schools Federal Credit Union is taking its marketing message on the road. The over $2 billion credit union has launched its latest campaign-traveling billboards-by wrapping messages on a Scion, the newest line of cars from Toyota designed specifically for "trend-setting" youthful buyers. The move marks a first...

By Staff Writer | Updated on September 21, 2004

PHOENIX – Desert Schools Federal Credit Union is taking its marketing message on the road. The over $2 billion credit union has launched its latest campaign-traveling billboards-by wrapping messages on a Scion, the newest line of cars from Toyota designed specifically for “trend-setting” youthful buyers. The move marks a first for Desert Schools FCU. “We know our member median age is younger, more active, perhaps more mobile than most financial institutions,” said Desert Schools FCU Vice President/Chief Information Officer Rondle K. Amstutz. “That is the reason we chose this advertising medium to complement our standard media buy of radio, television and print.” As part of the marketing strategy, over the next 12 months a total of 10 Scions will be wrapped to provide mobile messages for a variety of member products. The first Scion wrapped message features deposit information, followed on September 15 by a car promoting consumer loans. Owned by Desert Schools FCU the Scions, were selected for their fuel efficiency and their popularity with the younger market. Amstutz along with other members of the business development, community development, facilities and consumer education department will serve as the “designated drivers.”

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