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CUVA Issues CU Challenge

LAKEWOOD, NJ. - The Credit Union's Virtual Assistant riddle contest continues. In an effort to draw attention to a marketing strategy it claims most credit unions ignore CUVA penned the following riddle: "All the Money in the World Can't Buy it Though High Returns Would Justify it" "There's No Risk...

By Staff Writer | Updated on September 21, 2004

LAKEWOOD, NJ. – The Credit Union’s Virtual Assistant riddle contest continues. In an effort to draw attention to a marketing strategy it claims most credit unions ignore CUVA penned the following riddle: “All the Money in the World Can’t Buy it Though High Returns Would Justify it” “There’s No Risk if You Apply it Yet Most CUs Don’t Even Try it” “Your Reputation Lives and Can Die By it Now…Can You Identify it?” “We want credit unions to wake up to the fact that it isn’t the marketing budget that determines success or failure”, said CUVA CEO Laura M. Enock. “There are powerful marketing strategies that 90% of credit unions don’t even include in their marketing plans, let alone implement.” So far 82 credit unions have attempted to answer the riddle correctly.

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