The Credit Union Times house ad that shows the gentlemen standing in front of his Peterbilt reading an issue of the publication is outstanding! What a great reflection on just how grassroots the credit union industry really is compared to other financial services providers. This gentleman obviously cares about the members he serves, not the stock dividend return or share appreciation value. Besides being the best credit union publication in the market place, Credit Union Times always has a firm grasp on the heart and soul of the credit union industry! Kudos to you and your marketing folks! Michael J. Welch Sr. President/CEO University CU Coral Gables, Fla.

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