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Detroit Lions Game Kicks off CU Awareness Campaigns

NORTH TOWNSHIP, Mich. - Football preseason games mark the start of Southeast Michigan CU Marketing Alliance's (SEM CUMA) latest credit union awareness campaign. According to SEM CUMA Chairman Joe Lueck, the campaign is part of a sponsorship that covers all four National Football League Detroit Lions' pre-season games and 16...

By Staff Writer | Updated on August 31, 2004

NORTH TOWNSHIP, Mich. – Football preseason games mark the start of Southeast Michigan CU Marketing Alliance’s (SEM CUMA) latest credit union awareness campaign. According to SEM CUMA Chairman Joe Lueck, the campaign is part of a sponsorship that covers all four National Football League Detroit Lions’ pre-season games and 16 regular season games. In addition to opening and closing identification announcements of `Brought to you by America’s CUs’ the sponsorship includes two 30-second CU commercials and a special `NFL Preview’ feature in the official pre-game show carried by all 40 stations on the Lions’ Statewide Radio Network. The two spots play up the member-owned, personal nature of CUs. Lueck adds that more media activity is lined up including the continued sponsorship of Detroit Red Wings hockey broadcasts; an extensive 102-billboard outdoor campaign from Sept. 13 through October; and the first time sponsorship of key drive-time traffic reports on all six Clear Channel stations in Metro Detroit, which is expected to reach more than 1.5 million people and help deliver CU messages to important younger audiences.

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