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Community Choice CU Ads Recognized in Telly Awards

LIVONIA, Mich. - Two Community Choice Credit Union television commercials, created by Dearborn, Michigan-based agency CTS Advertising, were named finalists in the 25th Annual Telly Awards. Founded in 1979, the Telly Awards honor outstanding local, regional and cable TV commercials and programs, as well as the finest video and film...

By Staff Writer | Updated on August 24, 2004

LIVONIA, Mich. – Two Community Choice Credit Union television commercials, created by Dearborn, Michigan-based agency CTS Advertising, were named finalists in the 25th Annual Telly Awards. Founded in 1979, the Telly Awards honor outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. Winners and finalists represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards received over 10,000 entries from all 50 states and numerous countries. “These commercials are an essential part of our current marketing campaign, which is designed to appeal to bank customers who feel disenfranchised. The viewer is invited to switch over to our credit union. The commercials are entertaining to watch, but more importantly they communicate to consumers that credit unions in general can provide a better choice for them,” said Community Choice CU Vice President of Strategic Marketing Scott Williams.

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