Search
 

Wescom Reaps Big Benefit From ATM Branding Program

PASADENA, Calif. - The $2.6 billion Wescom Credit Union, headquartered in Pasadena, achieved a 2000% increase in their ATM transactions in the 18 months since the credit union contracted with eFunds to puts its brand on 160-area ATMs, according to Wescom vice president Kevin Sarber. Sarber explained that the credit...

By Staff Writer | Updated on August 03, 2004

PASADENA, Calif. – The $2.6 billion Wescom Credit Union, headquartered in Pasadena, achieved a 2000% increase in their ATM transactions in the 18 months since the credit union contracted with eFunds to puts its brand on 160-area ATMs, according to Wescom vice president Kevin Sarber. Sarber explained that the credit union, which is already a CO-OP Network member, contracted with eFunds to put its brand, welcome screen, and other insignia, for a fee, on the machines which are deployed in southern California Savon drug stores. The additional machines bring Wescom’s total to 240 ATMs. The machines also carry the logo of CO-OP Network, Sarber explained. Wescom considered the move primarily a member service strategy and a way to further enhance its checking accounts. Sarber said eFunds keeps the income generated by the machines as well as the branding fee. Other credit unions have similar arrangements with eFunds, but the company declined to specify which ones.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.