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MGI Taps Hartung to Head Madison Operations

MADISON, Wis - Malahat Group International (MGI), the advertising agency behind the national brand campaign for America's Credit Unions since 1998, is moving into Madison with former CUNA Director of National Marketing Annette Hartung. Hartung is the new U.S. Account Director for the 26-year-old agency, which has done work for...

By Staff Writer | Updated on August 03, 2004

MADISON, Wis – Malahat Group International (MGI), the advertising agency behind the national brand campaign for America’s Credit Unions since 1998, is moving into Madison with former CUNA Director of National Marketing Annette Hartung. Hartung is the new U.S. Account Director for the 26-year-old agency, which has done work for several of CUNA’s divisions in Madison, as well as numerous credit union organizations and state leagues across the country. “As a client, I’ve worked with MGI on many campaigns and projects, and I’m delighted to be part of an agency that believes in the value of strategic planning and understands credit union values,” said Hartung, who was with CUNA for 13 years. “I’m proud of the award-winning work we did together for the credit union movement, and I’m looking forward to building relationships with new clients who can benefit from MGI’s fresh thinking and creative skills.” Malahat Group International, headquartered in Victoria, British Columbia is a member of the DDB Worldwide group of companies, which operates 206 offices in 96 countries. MGI serves clients in Canada and the U.S. in a variety of sectors, including financial, education, health care, retail, technology, government and not-for-profit.

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