PLYMOUTH, Mich. – The Michigan Credit Union Marketing Alliance and Cooperative Advertising Task Force have selected Bloomfield Hills, Michigan-based BERLINE Advertising Agency to revamp the state's credit union cooperative advertising program. “This is an important step in the process of revitalizing the statewide cooperative advertising program,” said Michigan CUMA Chairman/ Communications Family FCU Marketing Vice President Tom Rice. “The BERLINE group recognizes that by pooling CU resources and aggregating Michigan CUs perceptually in the minds of consumers, we can claim a significantly larger share of wallet.” The 22-year-old, full-service advertising, marketing, communications and public relations agency was tapped for its experience working with financial services clients and its media leverage throughout the state. The new campaign is slated to be unveiled to CEO audiences by the fall.
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