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BofA Hopes Latest Marketing Move a Home Run

CHARLOTTE, N.C. - Bank of America is positioning itself as the "Official Bank of Baseball" by inking a deal with Major League Baseball Properties, Minor League Baseball and Little League Baseball. Under the five-year agreement with MLB Properties, which begins immediately Bank of America will receive exclusive rights in the...

By Staff Writer | Updated on July 20, 2004

CHARLOTTE, N.C. – Bank of America is positioning itself as the “Official Bank of Baseball” by inking a deal with Major League Baseball Properties, Minor League Baseball and Little League Baseball. Under the five-year agreement with MLB Properties, which begins immediately Bank of America will receive exclusive rights in the license of intellectual property rights, extensive broadcast and on-site branding opportunities and hospitality at Major League Baseball Jewel Events such as the All-Star Game, the Division Series, the League Championship Series and the World Series. The bank’s affiliation with Minor League Baseball will begin with the 2005 season and includes designating a “Bank of America Day” to be held in about 80 of the 94 minor league stadiums where Bank of America has a presence. The bank will also receive ballpark signage in minor league stadiums within the bank’s area, along with access to ticket, hospitality and special team promotions. The agreement with Little League Baseball will kickoff in 2005 and provides exclusive rights to all banking and financial services categories and on-site presence at state and regional tournaments, branding and signage at the Little League World Series, and other promotional programs. Over the past few years credit unions have been increasingly hitting the baseball circuit to sponsor everything from teams to ballparks.

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