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CCUL Wins Awards for 2003 CU Ad Campaign, Career Brochure

RANCHO CUCAMONGA, Calif. - The California Credit Union League recently won five honors in CUNA's annual Pro and Blockbuster Awards. The League took first place awards for last year's advertising campaign that was run on Los Angeles-area radio with ads in which mythical creatures like Bigfoot dispelled misconceptions about credit...

By Staff Writer | Updated on July 13, 2004

RANCHO CUCAMONGA, Calif. – The California Credit Union League recently won five honors in CUNA’s annual Pro and Blockbuster Awards. The League took first place awards for last year’s advertising campaign that was run on Los Angeles-area radio with ads in which mythical creatures like Bigfoot dispelled misconceptions about credit unions. CCUL took top place in the Blockbuster Awards for best radio spot and best advertising campaign budgeted more than $10,000 for the 2003 Los Angeles Cooperative Advertising Campaign. In the Pro Awards, it earned first place for the best piece on the uniqueness of CUs for its “Credit Union Careers” brochure. CCUL also received honorable mentions in the best print materials categories with three or more colors for the 2003 edition of WestScan, its annual industry and economic report; and in the best league magazine category for its monthly flagship publication, Credit Union Digest. The awards were announced June 29 at the American Association of Credit Union League’s (AACUL) annual Public Relations/Communications and Governmental Affairs Specialists Conference in Washington, D.C.

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