SANTA ANA, Calif. -Patriots Federal Credit Union's latest branch grand opening has not only created quite a buzz around town but has been a home run for members. “Patriots FCU is about tradition. We felt it would be fitting to throw out the first pitch, rather than simply cut a ribbon,” said CEO, Jeff Herter. According to Herter, linking America's favorite pastime baseball to the credit union was just a natural fit. With a branch centered on home plate, long-time members and community VIPs munched on hot dogs, roasted peanuts, sno-cones and hot pretzels, while the “ballpark” disc jockey played songs. In addition, dignitaries and members received official league baseballs imprinted with the campaign logo: Patriots Federal Credit Union, In a League All Their Own. The move is another step in the $104 million credit union's new marketing strategy focused around the tagline, “Traditionally Better”. So far Patriots FCU has launched a series of brochures, direct mail, and newspaper advertisements positioning the credit union as a patriotic choice. “It's truly a whole new ballgame for us,” said Herter. “We've made a lot of changes – some of them really tough ones. But we're looking forward to the future with an eye on growth and adding new members and community associations in Orange County. We truly believe we can provide a `Traditionally Better' approach for the financial needs and services our members should and will receive.”