“The trust agreement starts from the moment the customer comes into the dealership. We need to trust each other. We’ve made our customers credit unions’ members. We’re sending you our customers. The trust needs to be reciprocal, it goes both ways.” – Chris Duggan, general manager of Merchants Auto, N.H. a Credit Union Direct Lending-participating dealership speaking on a dealer panel at the CUDL symposium. “.(background sound of an airplane) This is the sound of the corporate jet the CEO just bought at the bank that took all your money. Go to BetterThanMyBank.com and the next sound could be you slamming the door on your bank.” -From Philadelphia FCU’s latest radio ad campaign that uses the concept of slamming banks to promote the credit union. “We’ve seen ads from banks that say `you don’t have the money, write a check we have you covered.’ `Don’t wait to payday’ and that kind of thing.” -

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.