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Pan Am Horizons FCU Brand Awareness A Jingle Away

MIAMI - Recognizing that speaking the members' language is just one key to building better relationship, Pan Am Horizons Federal Credit Union is letting members know We're Here for You! Designed to increase brand awareness, the bilingual radio advertising campaign focuses on how the credit union makes members' lives better....

By Staff Writer | Updated on June 15, 2004

MIAMI – Recognizing that speaking the members’ language is just one key to building better relationship, Pan Am Horizons Federal Credit Union is letting members know We’re Here for You! Designed to increase brand awareness, the bilingual radio advertising campaign focuses on how the credit union makes members’ lives better. It will run for six weeks in both English and Spanish on popular local radio stations. Pan Am Horizons FCU is hoping the following campaign jingle will be infectious and stick in members’ minds: Pan Am Horizons Federal Credit Union We’re Here for You. Everyone together to make your life better So much we can do. We’re serving Miami-Dade – Join us today. Pan Am Horizons Federal Credit Union We’re Here for You! The $124 million credit union wanted to be sure the message was the same in either language so the upbeat jingle was first produced in English and then translated into Spanish for the diverse multi-cultural Miami-Dade County market. According to Pan Am Horizons FCU Marketing Director Jerrold Rosen, the new campaign with its catchy jingle is “a great way to kickoff who we are and what we stand for as a company.” “We are very proud of this campaign and its message” said Rosen. “‘Everyone together to make your life better, so much we can do’ falls in line with our mission statement and core values of the credit union.”

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