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SC Federal Credit Union Revs up Summer With Truck Giveaway

NORTH CHARLESTON, S.C. -South Carolina Federal Credit Union's latest campaign is getting in touch with its members' deepest desires. Through the "This is so YOU" campaign scheduled to run June 1 through September 30, members can enter to win one of two 2004 Chevy Avalanche trucks. "We chose this campaign...

By Staff Writer | Updated on June 08, 2004

NORTH CHARLESTON, S.C. -South Carolina Federal Credit Union’s latest campaign is getting in touch with its members’ deepest desires. Through the “This is so YOU” campaign scheduled to run June 1 through September 30, members can enter to win one of two 2004 Chevy Avalanche trucks. “We chose this campaign theme because we strive to meet the needs of each individual member, regardless of age, income level or stage in life. And we chose the Chevy Avalanche because it appeals to many different demographic groups,” said Beth Jaskiewicz, senior vice president of marketing. “It also speaks to our unique advantage of providing customized financial solutions for each member. When people think of S.C. Federal, we want them to think, `this is so me!’” Members can automatically enter to win one of the trucks by getting a home equity line of credit or vehicle loan (or transferring an existing loan from another financial institution) in the amount of $5,000 or more; opening a Platinum Visar with a balance of $2,500 or more; or opening a personal access line of credit with a balance of $2,000 or more. Over the course of the campaign, the highly visible trucks will be driven throughout the credit union’s service areas, making appearances at branches, community events and other gatherings.

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