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MasterCard Expands Business Debit Program

PURCHASE, N.Y. - MasterCard has added two rewards programs and employee incentives to help it continue to build its business debit card product. The two new rewards programs will let small business debit card users earn points toward rewards with their card use and offer a cash incentive for activating...

By Staff Writer | Updated on June 08, 2004

PURCHASE, N.Y. – MasterCard has added two rewards programs and employee incentives to help it continue to build its business debit card product. The two new rewards programs will let small business debit card users earn points toward rewards with their card use and offer a cash incentive for activating the debit card. The employee incentive effort will reward MasterCard Members employees who secure business debit card accounts. Sixty “principal issuers” offer the card now, MasterCard said. According to MasterCard’s research, 99% of small businesses have checking accounts, but only 13% use a debit business card. “The suite of new MasterCard Debit loyalty and reward solutions, as well as the employee sales incentive campaign, is designed to help MasterCard customers attract and better serve small business DDA relationships,” said Richard G. Lyons, Jr., senior vice president with MasterCard International. “MasterCard research shows that any one of our turn-key, customized or one-time promotional reward programs will help issuers move the payments of small businesses to commercial debit cards, while supporting our customers’ efforts to build deeper financial service relationships with this largely untapped, prospective cardholder base.

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