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Liberty Launches Strategic Advisor

MOUNDS VIEW, Minn. -Liberty Enterprises has launched its Strategic Advisor, a full-service, Web-based business intelligence solution. By conveniently accessing the Internet, all business areas of a credit union can collect and integrate diverse sources of account holder and demographic information. The new data intelligence tool provides a credit union with...

By Staff Writer | Updated on May 18, 2004

MOUNDS VIEW, Minn. -Liberty Enterprises has launched its Strategic Advisor, a full-service, Web-based business intelligence solution. By conveniently accessing the Internet, all business areas of a credit union can collect and integrate diverse sources of account holder and demographic information. The new data intelligence tool provides a credit union with a complete and accurate picture of its financial relationship with a member. Liberty’s Vice President of Marketing Operations Annette Stephens said Strategic Advisor combines the convenience of Web access and a service bureau with expert consulting services that have made Liberty Marketing Services a leader in the marketplace. “Liberty’s Strategic Advisor provides full-service business intelligence solutions, from strategic management solutions to, profitability, performance and market analysis,” Stephens said. “The new product also offers target market and penetration solutions, that maximize membership growth, retention and the Credit Union ROI.” Dale Van Cleave, Senior Vice President of Marketing for Postal Credit Union, North St. Paul, Minn., said Strategic Advisor will make a “measurable impact” in his credit union’s overall strategic operations. Liberty will host a free Strategic Advisor Webinar on Wednesday, June 9 at 10:30 a.m. Central. Credit unions may register for the session by calling 800-607-2435, ext. 7446.

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