American Heart Association, DisneyT, PGA TourT Designs Among Deluxe's 2004 Check Product Line

ST. PAUL, Minn. – Deluxe Financial Services has introduced what it describes as “the largest portfolio of personal, business and accessory products offered by Deluxe to date,” that features an expanded selection of premium checks and check-related products featuring new licensed designs and coordinating accessories. Among the 12 new themes in the personal check portfolio are the PGA Tour, the American Heart Association, and enhanced designs including classic Disney, favorite Looney TunesT characters, and Garfield checks and covers. Deluxe is donating a portion of the proceeds from the American Heart Association check design sales to the Go Red for Women campaign. The company says that extensive consumer research found 82% of consumers prefer using specialty check designs that reflect their personalities and interests. Deluxe research indicates that consumers are using personal finance products to make a statement about their individuality now more than ever, says Deluxe Financial Services President Chuck Feltz. In addition to the new check designs, a new line of accessories including personalized name and address labels, note cards, stationery, Post-itT notes, memo pads, pens and mouse pads. Deluxe plans to market the products through its DeluxeSelectT service channels.