Search
 

Credit Unions Headed for Branding Age?

SEATTLE - As the year progresses, look for more credit unions to revamp their brand and names. Seattle-based branding and marketing firm Weber Marketing Group (WMG) reports there is a "tremendous demand among financial firms to develop more competitive brands for their organizations." In just the past year alone, WMG...

By Staff Writer | Updated on March 16, 2004

SEATTLE – As the year progresses, look for more credit unions to revamp their brand and names. Seattle-based branding and marketing firm Weber Marketing Group (WMG) reports there is a “tremendous demand among financial firms to develop more competitive brands for their organizations.” In just the past year alone, WMG says it helped credit unions ranging in size from billion dollar heavy hitters like Lockheed FCU and Mission FCU to smaller credit unions like Utah 1st CU and Community Resource CU revitalize their brand or change their name. So far, four more renaming and branding projects are lined up to be completed in early 2004. According to WMG President Mark Weber, the reason why credit unions are ready to “refocus their staff, resources, branches, online communications and overall market image is so that they can better compete head to head with major banks in their communities.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.