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Do's and Don'ts of Marketing to Hispanics Focus of Web Seminar

HOLYOKE, Mass. - With the growing number of credit unions courting the Hispanic population, some might want to reconsider their pitch and delivery of products and services. So says CUMarketingDept.com, which will host its `Marketing to U.S. Latinos: How to Grow Your CU's Business Today and Maana' Web seminar at...

By Staff Writer | Updated on March 02, 2004

HOLYOKE, Mass. – With the growing number of credit unions courting the Hispanic population, some might want to reconsider their pitch and delivery of products and services. So says CUMarketingDept.com, which will host its `Marketing to U.S. Latinos: How to Grow Your CU’s Business Today and Maana’ Web seminar at 2:00 p.m. EST on March. 9. Some of the seminar’s topics include the scope of opportunity that the Latino market presents today and projections for the near future; how this group is shaping society and culture; the “four Latino Mindsets” and how to identify which is the right target for a credit union’s products and services; the “5 F’s of Latino culture,” and how to develop marketing messages that reflect these cornerstones of Latin life and the six most common mistakes made in Latino marketing and how to avoid them. The Web seminar will be presented by Kelly McDonald, president of McDonald Marketing, a Dallas-based marketing consulting firm specializing in marketing to Latinos. To register, log on to www.cumarketingdept.com.

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