MADISON, Wis. – With the U.S. Census Bureau reporting that minorities make up one-third of all Americans and are expected to grow to one-half by 2050, CUES has launched Multicultural Marketing: Opportunity for Growth. Written by Diversity Consultant/EthnoConnect President Michael D. Lee, the guide offers practical detailed advice on the ways in which culture ethnicity, history and shared experiences impact how people select financial services. In addition the guide is designed to help credit union marketers breakdown stereotypes, target marketing based on appropriate motivators, understand how people from various cultures view money and its role in their lives and develop communication styles that inspire trust and rapport. For more information regarding CUES Multicultural Marketing: Opportunity for Growth visit www.cues.org or call (608) 271-2664 ext. 3400.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
