DETROIT – Industry analysts predicted U.S. auto sales would end 2003 with a strong finish, boosted in part by automakers' aggressive year-end incentive push. DaimlerChrysler AG's Chrysler company was the most aggressive of the Detroit Big Three, offering six-year, interest-free loans and advertising cash rebates of up to $6,000 on some older models. Some of the manufacturers also offered dealer-only incentives as a way to give dealerships an extra ounce of motivation to hit their goals by the end of 2003. GM, for example, gave an extra $1,000 a vehicle to dealers who surpassed their November sales levels in December. The Big Three's end-of-year incentive is typical of what they've offered on deals in the final weeks of December to boost their sales totals. In December, analysts predicted 2003 would finish up with about 17 million in auto sales.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.