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E-mail Away, Say Members

WASHINGTON - Despite the nation's disgust with spam, a new online survey by Callahan & Associates finds that members don't mind e-mail from their credit union. The survey found that 74% of members are receptive to receiving e-mail from their credit union, while 90% of those surveyed said they are...

By Staff Writer | Updated on December 02, 2003

WASHINGTON – Despite the nation’s disgust with spam, a new online survey by Callahan & Associates finds that members don’t mind e-mail from their credit union. The survey found that 74% of members are receptive to receiving e-mail from their credit union, while 90% of those surveyed said they are interested in receiving account alerts. The most wanted alerts are insufficient funds alerts (89%), alerts triggered by account balances (64%), and for credit card charge levels (63%). More than 13,000 members responded to the online survey.

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